Incomitatum

Reading all that GPT, I came here to say:

You're building Trust with your Alpha right now. If free gets them in the door, then devise a way so that those who have signed up and use X amount of free-tokens, don't get to keep using them.

BUT ((and as you scale up (Free > Discount > Paid > Longterm)))

They do continue to get a DISCOUNT to keep using the service, for now.

Then you want to entice them to KEEP getting that Discount by doing Monthly/Yearly Packages.

Most of it is in how you leverage the Trust/Goodwill you've built while gathering your Social Proof, to cement the Value of this service in their heart/mind, and THEN how you play with the numbers to help them get the "best deal".

What are the qualities of the Avatars that are going to want your Premium Package? Market to those. The rest can come and play; and you can help them grow to the point where they need more of what you have.

With my first Agency, I was the CTO of a Web Development and Social Media Marketing firm; I started with my best friend (2015).

A bunch of stuff happened and after 6 years in business we had to scuttle our studio, go our separate ways.

I've since started a second Agency (2021), and I now tour out of a minivan with my wife.

Specifically so I can see more of this world, meet my Clients where they're at; but also to keep my own Expenses and Agency Overhead down. This allows me to be flexible with the demographic of who I can gift my services too; as it's more never JUST about the money.

As a Marketing Mentor and Brand Developer, I do 1:1 work, workshops, retreats, AND the actual Asset Fabrication.

We're Entrepreneurs, that means we pivot, do the unconventional thing, pivot, make our own luck, and create Opportunity.

Being squeezed in this economy has really encouraged our Digital Nomad lifestyle. I've had the opportunity to meet so many fun souls and creative clients this way; I want for little.

How do you make the failing dollar go farther? Cut out the bullshit, the extra overhead, and live an unconventional life. In short; learn to do more with less; and be happy doing it.

Money grows on trees, of human connection; so who do you need to meet today?

#IGetByWithALittleHelpFromMyFriends

A Contract doesn't mean much, IT alone won't manage client's expectations or mortar a Relationship together.

All it can do is Telegraph what will happen, in slow motion, should those boundaries and expectations dissolve.

You still have to be willing to defend the terms, and go through litigation to force any penalty.

I was CTO of had a Web Development firm I founded with a friend for 6 years. We decided to let folks walk all over us, and then just cut and run if they didn't like us. It was finally a squabble over $500 that took US down, as few humans were as non-litigious as we were.

It's often easier to fire shit-clients than go through all the emotional shit to let them keep living in your head during Small Claims, Appeals, and then I.P. Trials.

You need to decide which hills you want to die on, and also let this become a learning experience that teach you better Communication, Culture, and shore up your Operating Procedures.

If you can't mediate it your Selves, then you get to let an Agent of the Court do it for you.