So essentially, this is to draw interest of casual NBA fans, as well as fans who are all wrapped up with college and NFL football.
It’s also a way, obviously, to sell a bunch of hideous merch.
The problem is the times I’ve been asked by occasional NBA fans to explain the purpose of the tourney and how it works, I get blank looks as though I’m speaking Chinese.
It’s way too complicated for the fans the NBA is trying to attract. Let’s be honest.