An interesting read, but the solution of using our media to influence human behaviour into being pro-ecology ain't gonna work unless being sustainable is equally as profitable which it cannot be because sustainability is ultimately linked to less consumption of primary resources which is, contrarily, one of the biggest drivers for economic growth.
One thing the article highlights rightly is that all this focus on renewables should be secondary to humanity needing to simply consume less. It's a change we can make within a generation and would be far more impactful than any technological advances or deliberate population control.
An interesting read, but the solution of using our media to influence human behaviour into being pro-ecology ain't gonna work unless being sustainable is equally as profitable which it cannot be because sustainability is ultimately linked to less consumption of primary resources which is, contrarily, one of the biggest drivers for economic growth.
One thing the article highlights rightly is that all this focus on renewables should be secondary to humanity needing to simply consume less. It's a change we can make within a generation and would be far more impactful than any technological advances or deliberate population control.