The study isn't wrong, but it's also not right, IMO.
This doesn't seem to mention the cost of the energy, just how "efficient" it is.... which, honestly, "efficient" can imply several things, and they don't seem to clarify what (at least from my first pass of this doc).
The issue is that even if you're getting 3-4 times as much heating/cooling as you could with something else, per jule of energy potential that is put into the system (in whatever form that is), if your energy cost for that source of power is high, it's going to lose the financial argument every time.
Sure, a natural gas furnace will consume "more fuel" and produce less effective heat than a heat pump, but if you're paying 10x the cost for electricity, then you're still going to end up spending more per degree of heating than with the cheaper fuel.
Where I am, electricity is pretty cheap, but natural gas is tremendously cheaper per jule.... so we can actually pay less by using the "inefficient" fuel for our home.
I don't think the numbers are dramatically different at the end of the day, but this study seems to completely ignore the core issue that most people will be concerned with.... which is: "will this save me money?" Which is arguably the more important metric.
Finally someone taking sense.
Asking me to compare my own bills between natural gas and heat pump is insanity, I don't have both systems installed just for shits and giggles.... but it doesn't seem to stop people from saying I should do that sort of insane thing to really know.
That site sure is interesting, I haven't dived into the data enough to know how they got the figures they did, or what it represents... but assuming they're saying that it's saying that $0.63 worth of natural gas gives you the equivalent thermal output of 1kWh of conventional electric heating (more or less)... which I think it kind of does, since, to the best of my knowledge, electric heating systems are among the most efficient at converting 100% of the energy input to heat output (or as close as we can get to that). As we know heat pumps exceed this because they're not generating heat, they're just moving it around.
Also, a blanket statement like "heat pumps should be able to beat 2.6 SCOP, even in Canada" is problematic, since Canada is huge, and some of that landmass is in the Arctic circle. To be fair, 90% of Canada's population (or something similar to that) is in the southern 10% of the landmass.... still. If we're being detailed, then such blanket statements should be avoided. A good alternative is "for the majority of the population of Canada", which is wholly accurate.
There's also other inefficiencies that aren't being considered and unless we get really deep with the information, that fact is unlikely to change; however, those inefficiencies may make heat pumps even better on paper....
There's a lot to say about this incredibly complex topic. And that's not even touching on the nuances of the word "efficiency".... since efficiency relies on specific conditions, and usually is a comparative figure. Eg, the Ford F-350 super duty is an extremely efficient vehicle, when compared to the Ford model T.... many decades of innovation will pretty much guarantee that statement is accurate. But comparing the F-350 to, say, a Toyota Prius on MPG alone, then the F-350 seems like a gas guzzling bohemouth, that's a symbol of gluttony.... Wasting so much more fuel, to travel the same distance. Both saying that the 350 is incredibly efficient and also that it's extremely inefficient, these are both true, depending on context.
There's too much nuance here that I'm just going to stop talking before I ramble myself into getting cancelled somehow.