A word of advice
If you're going to outsource a programming project, then you have got to divorce yourself from what you think the coding should be like. Infact don't try to say what should be done and what should not be done.
All you should have is a barebone blueprint. I want this to do that...simple.
Your coder is the guy who brainstorms the solution. If you don't have coding skills, you shouldn't be conceptualizing.
That's the problem you're having.
115k followers.....
4.5 million reach and you don't know what to do with it?
Hmmm........I wonder how many people on Instagram are in the same shoes.