Well in your argument youre bundling operating cost and gross margin as a snap shot of the present.
Since volume at scale changes the relationship where small gross margin will significantly change bottom line as well as OC lowering once they have their desired market share its hard to tell without a p&l and budget.
Penetration strategies are usually budgeted for 5-15 years.
Work spaces still exist. When they are run by scam artists they are doomed to fail.