Joining the Framework crowd is not about getting the most bang for the buck. Being a niche low run laptop company they just can't compete with the volume/price the big boys have.
It's about putting your money where your beliefs are. A high quality laptop that doesn't force me to replace it when simple things go wrong. A laptop that let's me configure it like I want. A laptop that doesn't lock me in to their proprietary components soldered onto the motherboard.
Some have said "sounds a bit Apple-esq", and ya it is. It's getting behind a company that's doing something different, vs just saying think different.
Sometimes you just need that extra few inches when reaching for the upper shelf. "Hmm, this box should do for a step stool."