I am looking for a little help/ideas on what to do for next year to bring more money into my video production company. The last 4 years we have been relatively successful for a sole prop operation but the goal is to grow and get bigger clients of course. This last year we invested pretty big in a cold calling site (seamless) and had a salesperson reaching out to companies daily. We made about 5k in profit after all the expenses with that. For the time and effort, I really don't think it was worth it.
I am thinking about taking that same money and going big on SEO and social marketing but not sure if anyone has any advice or recommenations.
Thank you! The sales funnel I think is my biggest issue at the moment. I am by trade a filmmaker and director of photography. The business part came out of clients asking me to handle everything, so super experienced in the actual making content side and high quality content but the sales part I never really learned.
I get a client on the phone I can sale them products.