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Yes, narrow down your thinking around your business idea and ask yourself "what problem am i solving - or what new opportunity for others am i creating? Its all about value and then transferring value from seller to buyer > For more: https://keithnewman.substack.com/

I still thinking defining your unique value and core messaging and then writing or producing blogs, videos, social posts and sharing them in the community where your best prospects hang out is the most cost effective way to grow. https://keithnewman.substack.com/