Basically, it enhances your status in the algorithm, so it's worth having some bots that will talk you up. Like creating AI friends to tell everyone how cool you are. But, since it's largely algorithmic/AI determining who should see your content, it works.
The dead internet theory
Basically, it enhances your status in the algorithm, so it's worth having some bots that will talk you up. Like creating AI friends to tell everyone how cool you are. But, since it's largely algorithmic/AI determining who should see your content, it works.