$250k into 2025 is great and I'm all for sustainable growth (I'm a solo bootstrapped founder myself). But that could also mean you don't expect to grow as rapidly, which VCs need given the economics of their funds (they're looking investments to return the fund).
Just a passing thought and of course hard to tell without more details.
You could require 2FA to login, and then the folks sharing accounts would need to be in the same location. Solves the problem for new users going forward but wouldn't necessarily solve it for our users that are already logged in.
More importantly, is this really that big of an issue? In other words, is this even a problem worth solving because you're missing out on so much additional revenue, or is this a once in a blue moon type of problem?
Would swap out Hotjar with Microsoft Clarity, all features are free
Platforms like firstbase.io (I'm not affiliated) do this already, but not everyone knows about them just yet. Doesn't necessarily mean you can't make a living doing it, just giving you a heads up.