I run an online Scottish gym clothing brand startup. I have read quite a few books on business philosophy and marketing however most content seems to be tailored to service based businesses.
Where the next service in the stack is what logically comes after or before what the cutsomer already purchsed.
I read Alex hormozi's $100 million offers and I am really struggling to come up with things to put in an offer to create a value stack. I sell similar stuff too gymshark such as T-shirts tank tops shorts.
My business is at caledoniafitness.co.uk I have just gotten supply of 2 items with 2 variations each in 3 sizes to start because that is all I have funds for.