It's amazing that the industry pushed this so hard. Once users get a taste of piracy they're going to keep coming back for more. It's almost like putting all the content behind extraordinarily specific walled gardens (region locks) was putting short term profit ahead of long term gains. The industry could have been less restrictive if people thought they would have access to their collections forever.
A while back I was watching Mad Men on Amazon and in the middle of season 6 I was asked to pay for the rest. With so many easy to use high-seas services out there anyone can guess what happened next.
I can't think of anything in the last four years that would cause an increase in total web traffic. ~/s~