The commodity fetish isn't about "everyone trying to make money all the time"... The commodity fetish explains the obfuscation of social relations. Not people trying to make money. People try to make money because it can be exchanged for goods and services, believe it or not.
And what observable effect does that have on the world that isn’t exactly what OP is describing?
One could say:
- The failure of workers to identify that they are members of an entire working class, rather than employees of different workplaces
- The appearance of political/social relations as natural and transhistorical parts of the world
- Arguably, the course of pretty much every attempted socialist project.
The commodity fetish is central to Marx's project. This book is a good argument on the significance of the commodity fetish for Marx.
I don't understand this ridiculous anti-intellectualism. Why reference Marx if you seem to refuse to actually learn what he said?
Genuine question, have you read any of Capital? Not trying to be an ass, but Marx explains in the first chapter, and the book I linked is a good supplementary text too. You don't have to read all of Capital; like I said, the commodity fetish gets explained in the first chapter. (Though I highly recommend taking the time to read all of Capital; it's a great text and provides the basis of a scientific critique of capitalism and class society.)
"Fetish", in "commodity fetish" refers to the commodity appearing to have mystical properties, when in actuality it's an inanimate object. But it appears animate; it appears to be capable of magical things; and it also makes social relations between people appear as relations between things, e.g. the relation of domination between capitalist and worker appears as an exchange of commodities, a wage in exchange for labour-power. The wording of "fetish" comes from an old racist conception where Europeans said that Africans had a "fetish" of particular religious objects, i.e. they ascribed magical properties to these objects that they didn't have. Whilst that old conception is racist and wrong, I think the concept of the commodity fetish still holds true.
The commodity fetish isn't particularly related to what OP is talking about. Clout-chasing is just clout-chasing. The desire to make money is because, well, we live in a capitalist society, and more money means you can get more stuff. The commodity fetish describes properties of commodities, not behaviour of people. It describes the way commodities actually appear; there's no mental process or actions you can take to undo the commodity fetish, because it is a description of the actual way commodities function under capitalism.