If you haven't noticed, you've been not paying attention. I canceled Prime a while ago and they try very hard to get you back. And they try to sneak on you billed expedited shipping when over minimum gratis shipping quota. Dark patterns galore.
It would be a major pain for me to boycott them completely so I don't, yet.
Ok, if you don't use their web site you won't see the UX dark patterns. Trust us, they there and fit with the overall garbagefication theme. Annoys the living shit out of me. At least no more Prime Video UI and ad trainwreck.