It's all human readable abstractions for 0s and 1s, isn't it? Unless you're working with quantum computers.
We want to draw the line somewhere, so my mum on FB doesn't call herself a programmer for creating a post, but it's not very clear where to put that line. I think it has to depend on the context, you could tell your hairdresser you're a programmer to avoid the unnecessary details, but wouldn't describe it as such in a job interview.
It's supposed to be in the game but in the main menu instead of the pause menu. They've had main menu popups for dlc for years, not sure if I've seen ads for other games before.