First, they sent the missionaries. They built communities, facilities for the common good, and spoke of collaboration and mutual prosperity. They got so many of us to buy into their belief system as a result.
Then, they sent the conquistadors. They took what we had built under their guidance, and claimed we "weren't using it" and it was rightfully theirs to begin with.
The quality really doesn't matter.
If they manage to strip any concept of authenticity, ownership or obligation from the entirety of human output and stick it behind a paywall, that's pretty much the whole ball game.
If we decide later that this is actually a really bullshit deal -- that they get everything for free and then sell it back to us -- then they'll surely get some sort of grandfather clause because "Whoops, we already did it!"