Someone below mentioned you can:"Have them require a monthly/whatever subscription to get the sample, cancel anytime." <- This is he first thing I would try. Obviously, just as some sort of A/B test as conversions from visitors are going to fall a lot.
How do you currently get people to come to your website? Roughly, how much does that cost? There are a couple of other things you can try, but it depends on how much traffic costs you.
Someone below mentioned you can:"Have them require a monthly/whatever subscription to get the sample, cancel anytime." <- This is he first thing I would try. Obviously, just as some sort of A/B test as conversions from visitors are going to fall a lot.
How do you currently get people to come to your website? Roughly, how much does that cost? There are a couple of other things you can try, but it depends on how much traffic costs you.