They sabotaged themselves years ago by squashing popular votes with an algorithm, so a large amount of people don't realize the size of the site.
You can go look at recent popular tweets and see 200k reactions, meanwhile the top posts on reddit show 10-30k votes, despite having 2-50 times as many behind the scenes.
Yeah and we should be glad they're so dumb: It has a nice little "in your area" feature where you can see all the ones who signed up near you(no need to give them location data, you can specify the area and check several to hide your real one).
They of course made it so magas could show support. But in reality it's literally a perfect way to find local business to boycoytt that you might not otherwise know was supporting evil.