As someone who considers themselves a "Linux-evangelist" and has run it exclusively on my devices for years, I really despise that the goto method for recruiting others is to shit on other OSs and claim that Linux beats them all. Whilst you're not wrong and all your arguments are true, nobody wants to listen to that.
The most succesful campaigns I have seen has been to gently introduce people to Linux and let them play around with it. Alot of people really just liked it, but where more open to adopt since they arrived at the conclusion on their own, instead of being force-fed it.
I wish I could, but my friends are too paranoid to plug anything I give them into their computer. I have shown of a bit too much of my fondness for homemade Rubber Duckies :3