As a marketer with years of experience on FB, my word of advice here is gonna be a cliche:
Don't put all your eggs in one basket, or, don't have you entire business in Meta's mercy
The amount business I've seen get fucked by facebook is unimaginable. One day you're on 5 ROAS, and the next they lock your account/disable your ads/make a change to the algo that gets your to 0.5 ROAS.
Make sure you're following up with customers, do what you can to upsell them later on, give them discounts for referring friends.
And make sure to try more platforms. If your vids worked on FB they can work on Youtube ads, Organic TikTok posts, Pinterest ads (if the niche fits).
Good job OP, seems like you're doing a great job.
As a marketer with years of experience on FB, my word of advice here is gonna be a cliche:
Don't put all your eggs in one basket, or, don't have you entire business in Meta's mercy
The amount business I've seen get fucked by facebook is unimaginable. One day you're on 5 ROAS, and the next they lock your account/disable your ads/make a change to the algo that gets your to 0.5 ROAS.
Make sure you're following up with customers, do what you can to upsell them later on, give them discounts for referring friends.
And make sure to try more platforms. If your vids worked on FB they can work on Youtube ads, Organic TikTok posts, Pinterest ads (if the niche fits).
Keep up the good work!