So i went out and started an Australian Made Work Sock brand, an eternity of RnD and i launched the socks on 20th September 2023, sweet the easy part is out of the way!!
Ever since i have just seemed to not be able to break through and get traction, I'm making some sales ( 67 orders since launch) about 6 of those orders are people i know (friends, family, etc).. The feedback has been nothing but positive.. I've gone as far to respond to all feedback with the line ' if there was something you could nit pick what would it be' to no avail.. cool i can beat my chest about my product quality,
The issue is i just cant seem to scale... I have a few micro influencers on the books running my link in their link tree and featuring the sock, and I'm always on the hunt for more that speak to my target demographics..
I don't think Price point is an issue, were about on par with most major brands, only max $5 more expensive for a 3pk.. i just don't seem to be able to drive that initial sale...
My thought process is i need to start attending local markets / fairs in my region and further afield to try and sell more in person to drive brand awareness, but i was hoping this post would lead to a discussion with people who haven't had an instant viral product, but more people who have organically driven their product to the masses...
What changes did you implement?
What did you find you were doing wrong?
What did you find you weren't doing at all?
What did you try that completely wasted your time?
Apologies for the frustrated/ unorganised post.