I totally agree with this one. Some actionable steps you can do for little to no cost:
- Prototype the leanest version of your app on figma. The smallest version that offers value, leave the extra features for later because every feature incurs substantial build cost. Figma takes a day to learn
- Put up a website that sells the app. Add screens, pricing, about us page etc. you can do this with WordPress, wix, squarespace. WordPress is cheapest but hardest to learn. If you make good money, squarespace will probably look the cleanest in the shortest amount of time
- Test your audience. Add an email sign up to your website (MailChimp is free) where a link to the app store would usually be. A contact page as well. Then put the link and a pitch in places where your target customer will see it.
Free options: LinkedIn, Facebook groups, reddit, Instagram comments, discord groups, stackoverflow, social media, texts to friends
Paid options: social ads, influencers, podcast sponsors
- Use the traction to mitigate your risk. If you have 1000 signups, assume 3% will pay for the service and either invest accordingly or use the traction to pitch investors
A few ideas I've had recently: