As others have said there may be some placebo effect going on here, or blogger/reviewer influence.
My Seikos were my lume kings until I picked up an NTH Devilray, which utterly blew the Seikos away. But the same lume. I think it's just a thing that the other big brands don't care about. AKA "good enough"
1948 Benrus. Grandfather wore. Still runs.