Perception of value is tied to the price tag, if you are selling "special " coffee but it's too cheap people will be suspicious of it.
I put my prices up 4 times since I started and I get more sales now than when it was cheaper, same product, same service.
The bottom line is that you can always put the price back down if it doesn't work but if it does then forget about fairly, you are running a business not a charity and you want to attract people who has money and wants to spend it.
Perception of value is tied to the price tag, if you are selling "special " coffee but it's too cheap people will be suspicious of it.
I put my prices up 4 times since I started and I get more sales now than when it was cheaper, same product, same service.
The bottom line is that you can always put the price back down if it doesn't work but if it does then forget about fairly, you are running a business not a charity and you want to attract people who has money and wants to spend it.
Go watch some Hormozi .