An important thing to know is that all cultures have practices that involve shunning people, and that they are all applied to people who did nothing wrong and are not applied to people with enough connections or wealth. Some bad things that are almost universally punished but with differences in severity are being pregnant out of wedlock, not being a member of the dominant religion, being LGBTQ+, and speaking against other cultural norms. Exactly who is shunned does vary, but Japan's is also pretty terribly implemented.
Almost everywhere the main coubter to shunning is connections and/or wealth. Royalty, high level politicians, people like Epstein, etc. are able to get away with stuff until they piss off the wrong people and lose their connections. Some may even make it to their graves without ever being punished.
The main people that suffer from being ostracized in practice are oppressed minorities. It is never fairly applied, even if some places do a slightly better job of mostly targeting the people who deserve it.
The article headline contradicts the article, which states multiple companies did see it and made offers that apparently were not high enough to meet the arbitrary floor that the Warner Brothers executive who did not see the movie had set.
People like Zazlov or whatever his name is can't accept being wrong so there is zero chance of the movie ever coming out as long as he is in charge, even if someone offered more.