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Virgin Product Launch - where to spend money/time/energy? (alien.top)

submitted 11 months ago by passthelago@alien.top to c/entrepreneur@indiehackers.space

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If it was your first time launching an e-commerce brand and first time bringing a single D2C product in 4 variations to market, how would you bring it to market to ensure success.

Launch is Dec 5, website is active and generating a waitlist, we have a measly 15 signed up (mostly friends and family), instagram has 125ish followers. This is NOT dropshipping.

Catch: You cannot run instagram ads.

Where would you allocate money, time, energy and how much? What would you avoid?

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[–] passthelago@alien.top 1 points 11 months ago

We're doing exactly that and friends/family love it, everyone thinks it's a great idea, but who knows if they're just being friendly. We haven't been able to get any traction from unassociated people. Here's a link to the site if you want to check it out: https://www.passthelago.com/ and I just made this survey today in hopes friends/family would feel comfortable sharing https://forms.gle/pYCQ8hZjtf8RVL3u8