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Virgin Product Launch - where to spend money/time/energy? (alien.top)

submitted 11 months ago by passthelago@alien.top to c/entrepreneur@indiehackers.space

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If it was your first time launching an e-commerce brand and first time bringing a single D2C product in 4 variations to market, how would you bring it to market to ensure success.

Launch is Dec 5, website is active and generating a waitlist, we have a measly 15 signed up (mostly friends and family), instagram has 125ish followers. This is NOT dropshipping.

Catch: You cannot run instagram ads.

Where would you allocate money, time, energy and how much? What would you avoid?

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[–] AskFelix@alien.top 1 points 11 months ago (1 children)

Without knowing the product hard to evaluate the best strategy moving forward. Probably some sort of organic social media campaign where you show testimonials of the product.

[–] passthelago@alien.top 1 points 11 months ago

We're doing exactly that and friends/family love it, everyone thinks it's a great idea, but who knows if they're just being friendly. We haven't been able to get any traction from unassociated people. Here's a link to the site if you want to check it out: https://www.passthelago.com/ and I just made this survey today in hopes friends/family would feel comfortable sharing https://forms.gle/pYCQ8hZjtf8RVL3u8