this post was submitted on 02 Jul 2026
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I've had a moment like this even doing indie game dev as a passion project. There's a never ending flood of marketing and sales advice for game devs, and it can really suck the fun out of a project if you start to obsess over doing everything the "right way".
Unfortunately marketing is a necessity, and if you need to make money from a game you have to try and make a product, not just a piece of art. I think for most creatives they want the business side to stay as backseat as possible, though.