this post was submitted on 16 Jul 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Ok but this kind of stuff is usually given to the place as promo gifts since they have a contract to supply the drinks.
Those bar ans restaurant owners all over the world aren't always big fans of Heineken, but if they give you Parasols for your terrace in summer, you're gonna put them up.
I remember seeing these things everywhere growing up 20+ years ago. Nowadays there are much fewer of them for some reason.
Breweries are more frugal and don't give much stuff away anymore. It also didn't help that representatives of the brewery would drive into towns and see their parasols at houses everywhere.
Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)
They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.
I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.