this post was submitted on 16 Jul 2026
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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[–] HerbalGamer@sh.itjust.works 51 points 5 days ago (1 children)

Ok but this kind of stuff is usually given to the place as promo gifts since they have a contract to supply the drinks.

Those bar ans restaurant owners all over the world aren't always big fans of Heineken, but if they give you Parasols for your terrace in summer, you're gonna put them up.

[–] Airfried@piefed.social 8 points 5 days ago (1 children)

I remember seeing these things everywhere growing up 20+ years ago. Nowadays there are much fewer of them for some reason.

[–] zout@fedia.io 9 points 5 days ago (1 children)

Breweries are more frugal and don't give much stuff away anymore. It also didn't help that representatives of the brewery would drive into towns and see their parasols at houses everywhere.

[–] Ghoelian@piefed.social 5 points 5 days ago (1 children)

Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)

[–] zout@fedia.io 4 points 5 days ago

They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.

I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.

[–] GutterRat42@lemmy.world 5 points 4 days ago

There are companies that give away restaurant furniture for free in exchange for advertising on the table. For a mom and pop restaurant or B&B that is just starting, that furniture is a landline. Most of the time the advertisers are local.

Now, if this is a corpo, wolf lodge, Marriot resort, then yeah, fuck 'em

[–] Cherry@piefed.social 8 points 5 days ago

Hate this crap.

[–] Elshender@sh.itjust.works 4 points 5 days ago

Soon they'll be broadcasting ads directly into our dreams.

https://youtu.be/XPGgTy5YJ-g

[–] PragmaticOne@lemmy.world 3 points 5 days ago (1 children)

In what country is this ski resort? :)

[–] gzgz@lemmy.zip 3 points 5 days ago

Cerro Chapelco, Argentina

[–] whotookkarl@lemmy.dbzer0.com 1 points 4 days ago

A good reason to carry markers

[–] 1hitsong@lemmy.ml 3 points 5 days ago

Yes, and it's the choice of the next generation.

[–] vk6flab@lemmy.radio 2 points 5 days ago

I've never been to a ski resort, but Levi Ski Resort is all Audi ads:

https://www.youtube.com/watch?v=Bb_yCLkejXc

[–] manxu@piefed.social 2 points 5 days ago (1 children)

Lucky Southern Hemispherian! It's been scorching hot here in the NorHem for two months straight. (June was of course more gay than straight.)

[–] gzgz@lemmy.zip 1 points 5 days ago

We‘ll be picking up the baton soon, stay strong!