My favorite release of Watches & Wonders 2023. I rushed over to the JLC boutique to put my name down and 7 months later I got the call. They said I'm 1 of 2 to receive it this year and they have over 300 pre-orders (that boutique alone). This is a grail level piece for me and I feel very lucky to be an owner of a very special JLC. This watch already looks insane in photos, it's even better in real life.
Interesting perspective and I don't disagree with you. I feel they are trying to attract new/younger buyers which in this case I think they've succeeded. At the end of the day, they are a business trying to stay relevant.