this post was submitted on 04 Aug 2026
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BMW is putting Spider-Man ads on your dashboard, after promising it never would (www.techspot.com)
submitted 1 day ago by return2ozma@lemmy.world to c/technology@lemmy.world
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[–] Manjushri@piefed.social 13 points 20 hours ago* (last edited 18 hours ago) (1 children)

On supported vehicles, starting the car brings up a banner on the Control Display, and tapping it launches a full-screen Spider-Man animation with music and ambient lighting effects. BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X.

Ah, I see. It's a feature! I'm surprised they're not trying to charge a subscription fee to get ads on your dashboard.

[–] ShaggySnacks@lemmy.myserv.one 3 points 17 hours ago

Don’t forget a subscription fee to get rid of ads!