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What problem is coca cola solving? (alien.top)

submitted 1 year ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] Independent_Cause_36@alien.top 1 points 1 year ago

There are certainly some products, services, and businesses that don’t appear problem-focused on the surface but rather fulfill some want or desire.

Drilling down another layer or two, there usually still is a core need being met, but it’s more generalized. For example games or movies address our need for enjoyment and leisure, and the specific genres or flavors provides the differentiation (sometimes in an underserved segment).