There are certainly some products, services, and businesses that don’t appear problem-focused on the surface but rather fulfill some want or desire.
Drilling down another layer or two, there usually still is a core need being met, but it’s more generalized. For example games or movies address our need for enjoyment and leisure, and the specific genres or flavors provides the differentiation (sometimes in an underserved segment).
There are certainly some products, services, and businesses that don’t appear problem-focused on the surface but rather fulfill some want or desire.
Drilling down another layer or two, there usually still is a core need being met, but it’s more generalized. For example games or movies address our need for enjoyment and leisure, and the specific genres or flavors provides the differentiation (sometimes in an underserved segment).