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Lab grown diamond manufacturer looking for help with finding new clients (alien.top)

submitted 11 months ago by fear_raizer@alien.top to c/entrepreneur@indiehackers.space

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Hello I'm a LAB-GROWN diamond and jewelry manufacturer and im trying to expand my offerings to international market. The problem I'm facing is that the businesses I reach out to already have their suppliers and they don't want new ones.

I currently reach out jewelry stores from Google maps and it's not working out smoothly.

Are there any recommendations for how to reach more b2b clients? Thank you for taking time and helping me

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[–] arkofjoy@alien.top 1 points 11 months ago

"diamonds" as a product are dying. Largely because young people are rejecting them. And largely this is because of the stigma attached to them. But also their grossly inflated price.

Do wholesalers care about human suffering? Probably not. But their customers do.

So maybe your campaign needs to be on insta instead of LinkedIn. Because that is where the end consumers are. But with the tag at the end "available from..." listing the retailers that stock your products.

Consider the original debeers diamond campaign. They invented the whole "you should spend a months salary on your engagement ring" and "diamonds are a girls best friend" (debeers partially funded the film)

You are going to have to think about reverse engineering that campaign to create demand for your products.