Can you reach out to businesses with something like www.101databroker.com? What type of business would u target?
this post was submitted on 24 Nov 2023
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Get on LinkedIn. Start creating content especially content about the human suffering of the diamond trade.
Start connecting with wholesale suppliers to the jewellery industry. Don't spam their inboxes but keep creating content that will help them to grow THEIR business by selling a product that isn't awash in blood and human suffering.
Does connecting with other wholesale suppliers help if I am a supplier myself? And if I'm being honest jewelry retailers don't care about human suffering. Retailers buy lab-grown diamonds and jewelry from us because lab grown diamonds surpass natural ones in terms of profitability and overall looks. Literally everyone that posts content about jewelry focuses on the same things i.e the basic knowledge of diamonds and it just doesn't attract the target audience.
I have a lot of clients but I believe that if the business isn't growing it's dying. It's getting harder and harder everyday to find new clients and hence this post.
"diamonds" as a product are dying. Largely because young people are rejecting them. And largely this is because of the stigma attached to them. But also their grossly inflated price.
Do wholesalers care about human suffering? Probably not. But their customers do.
So maybe your campaign needs to be on insta instead of LinkedIn. Because that is where the end consumers are. But with the tag at the end "available from..." listing the retailers that stock your products.
Consider the original debeers diamond campaign. They invented the whole "you should spend a months salary on your engagement ring" and "diamonds are a girls best friend" (debeers partially funded the film)
You are going to have to think about reverse engineering that campaign to create demand for your products.
Trade shows.