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Resources for how to run a successful retail shop (alien.top)

submitted 10 months ago by jamie1983@alien.top to c/entrepreneur@indiehackers.space

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My sister in law opened a brick and mortar retail business a few months ago, specializing in bedding and linens. She doesn’t have any business experience, let alone a high school diploma. To put it simply, she has no idea what she is doing, and her business isn’t doing very well.

Are there any books I can recommend to her to help her educate herself past her current strategy of “if you build it they will come”. Her business isn’t even in a good location in the city, as it only has summer traffic.

Thanks in advance 🙏

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[–] Illustrious_Bid6835@alien.top 1 points 10 months ago

At this stage, it is critical for her to work on marketing her business and sales skills. She can look into joining a local chapter of Business Networking International, where members are typically other small business owners who are committed to help each other.