this post was submitted on 28 Nov 2023
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I ran a cold email campaign a while back for lead generation for attorneys... it succeeded in bringing in real leads, but failed in converting. The conversion was probably on us though, our pricing was ambitious and that was the feedback we got from almost everyone.
20+ leads responded back with "yes im interested" and maybe about 8 agreed to a zoom call, 5 showed up to the zoom call - two said they were still interested and asked for follow ups but then ghosted.
Im re-packaging the pricing to be a little more easy to digest and will be retrying again in Jan because overall I'd say it has a lot of potential.
Keep it up man! I used to do A LOT of cold emailing/cold calling and attorneys, realtors, and insurance agents were the hardest ones for me to land. BUT they were also the most profitable!