Entrepreneur

It’s my biggest lead generator. I pay a third party company that provides CRM, pulls data for those likely to be good leads, sends the cold emails. Once I have a call to action answered from a cold email it goes into my pipeline and I work. For someone who has zero employees it’s super helpful for me to only spend time on warm leads. I do SEO, PPC and direct mailers as well. But cold emailing is the foundation.

We were skeptical but signed up for the service Sopro. We had to pause it after 6 months because our inbound leads overwhelmed our sales team. We've now staffed up and will resume soon.

It's pricey (starts at about $4k/mo) but cheaper (and more effective) than a lead generation employee.

Yes, and the results can be amazing (I've booked +200 meeting) only using cold email. A lot of people have bad result because (i) they don't personalize their email (ii) they try to sell an a first approach (iii) they send only 1 email to the prospect.

so.. spam. you want to send spam.

I worked in cold email and sent millions of them for 6+ years. I stopped sending cold email campaigns a few weeks ago.

If you research someone and want to message them out of the blue, make it personal and you might have a chance. And I mean personal: study them, listen to what they said publicly, only reach out if you actually have a connection.

If you want to send out a thousand emails a week to randos... Best save your time, and theirs. It's not worth it.

I actually rambled about my time and lessons from cold email here if you're curious.

I get lots of cold emails. Every. Single. One. Gets. Blocked.

And reported as spam so others on my network are insulated, too.

I am a headhunter and cold emailing was fantastic a year or 2 ago. Just like all the new tech/software (Monster, Career Builder, Indeed, Email marketing, AI/ChatGPT) in my industry it starts out strong and you can make a lot of money but once it hits the masses it stops being useful.

That being said we still have some luck in very narrow select markets using it.

Do you like getting spam emails?

I'm flagging it as spam and reporting you if you send more than 1

It’s at the core of what my company does with over €40 million pipeline delivered from it

Highly recommend, and happy to answer any questions

Cold email is how I generate 90% of my pipeline.

You need to be incredibly targeted with your list and precise with your messaging

You also need the correct software to make sure it lands in the inbox

Happy to chat with you & give any advice you need

Great way to piss people off and set money on fire. Stop looking for scammy shortcuts.

Cold emailing can work really well if it is targeted, personal to the prospect, and customized. Assuming you are doing b2b sales--this isnt too complicated. If b2c--dont bother.

Spamming targeted lists can work but you need to protect your domain authority so your emails are more likely to hit an inbox. e.g. if your domain is "acme.com" have a 2nd domain for your spam emails to be sent from such as: "@getacme.com" and then watch your open/reply rates--when they drop off switch the 2nd domain name again.

Whether targeted and customized or "spray pray" becomes your approach--maximize your "e-mail preview"--Gmail gives you like a 120 character preview across your subject line and email. Your mileage may vary based on email client and screen size. That is the most important part of your email. Do not waste it with something like: "Hi there, the reason for my email is that acme corp..." Say something relevant and compelling.

I ran a cold email campaign a while back for lead generation for attorneys... it succeeded in bringing in real leads, but failed in converting. The conversion was probably on us though, our pricing was ambitious and that was the feedback we got from almost everyone.

20+ leads responded back with "yes im interested" and maybe about 8 agreed to a zoom call, 5 showed up to the zoom call - two said they were still interested and asked for follow ups but then ghosted.

Im re-packaging the pricing to be a little more easy to digest and will be retrying again in Jan because overall I'd say it has a lot of potential.

I get so many from web developers, SEO experts, people who want to increase my sales. They immediately get blocked and markets as Spam.

They are like little mosquitos that never go away... don't be a mosquito.

Definitely. But didn't work. I have a tool that pays people to open up the emails, but I dont know if people would use it.

I used the LinkedIn + cold email strategy when I first started. The key point is keep your emails as short as possible. Look up the 9 word email.

We've done it for our content marketing agency. We spent time customising the messages and we did get some clients from it but it has a VERY low hit rate.

I worked at an agency that tried it, but scrapped the idea because it went terribly

Hello folks!! We provide bulk emailing services for B2B businesses in states. Mostly cash advances , commercial real estate, Refi and erc. Do ping us for more questions

Tried it with no results. However I hired a firm to run a test for me and that was based on a cold email I got from them, so it worked for them.

Nothing's more annoying than getting an email and opening it by accident, and 3 minutes later you get an email "saying so and so on my team contacted you and I just want to follow up". In a few cases I've even responded to call them out on their obvious email sequence.

If you do include an unsubscribe link. Can't tell you how many cold emails I flag as spam that I would have been happy to just unsub to.