this post was submitted on 28 Nov 2023
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Entrepreneur
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It’s my biggest lead generator. I pay a third party company that provides CRM, pulls data for those likely to be good leads, sends the cold emails. Once I have a call to action answered from a cold email it goes into my pipeline and I work. For someone who has zero employees it’s super helpful for me to only spend time on warm leads. I do SEO, PPC and direct mailers as well. But cold emailing is the foundation.