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After a huge boom, how do you mentally deal with the fact your business will likely never make those highs again? (alien.top)

submitted 11 months ago by french__bench@alien.top to c/entrepreneur@indiehackers.space

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I made some great profits during the pandemic, they enabled me to do a lot of traveling and I achieved many life goals.

But the environment needed for that success is now gone. Yet, for some reason I keep comparing my current self to myself back then. How do I accept that this is the current reality and that I should be happy I got those profits and about the things I did , but not expect them again?

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[–] InformalBox6398@alien.top 1 points 11 months ago

I know how you feel. I had two years of crazy profitability then two more trying to revisit the highs, before getting bored and selling the business at fire sale price.

The reality is that you have raised your bar and now what seemed like success won't be enough.

BUT your business wasn't successful ONLY because of the pandemic. You got a bit of luck which augmented something you were already doing something right. The world was moving to online anyway, the pandemic just sped up that process.

For me, my 'luck' came long before the pandemic when the government introduced a new requirement for schools and my company was in a great position to exploit it. Had two years in the sun (literally) before bigger companies were able to catch up and kill my profits.

There's always an element of luck - good and bad. But now you need to figure out how you can achieve greater levels of success (if that's what you want) relying less on good fortune and more on whatever it is that you do well.