I lost all my customers a year ago, and the money, as well. Yes, it is difficult, but I think if I could achieve something in the past, I hope, I can do it in the future. Now the time to have a break. I recommend you to hope for the best and just do it!
this post was submitted on 30 Nov 2023
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You hustle your ass off and top that number
Get used to the new 'normal'. Its was a special time, and gladly you did well. But now were at 0. Don't beat yourself up. Stop your mind wandering into the past. Did you had a great time? Nobody is taking that away from you.
And don't act like new heights are impossible, they are possible, you just didn't unlock them yet. Good luck.
Mental f*ckery is a part of life. Set new calibrated goals and destroy them.
I know how you feel. I had two years of crazy profitability then two more trying to revisit the highs, before getting bored and selling the business at fire sale price.
The reality is that you have raised your bar and now what seemed like success won't be enough.
BUT your business wasn't successful ONLY because of the pandemic. You got a bit of luck which augmented something you were already doing something right. The world was moving to online anyway, the pandemic just sped up that process.
For me, my 'luck' came long before the pandemic when the government introduced a new requirement for schools and my company was in a great position to exploit it. Had two years in the sun (literally) before bigger companies were able to catch up and kill my profits.
There's always an element of luck - good and bad. But now you need to figure out how you can achieve greater levels of success (if that's what you want) relying less on good fortune and more on whatever it is that you do well.
Remember to learn from it. In your next business or even in the same one find knew strategies, marketing, value added services and anything else that puts your product in that industry. All you need is 1% of the market and you’ll be good to go.
Realise how you grew, and how the money changed and is going to change your life for your next personal/professional experiences.
Be proud of yourself.