this post was submitted on 04 Dec 2023
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Entrepreneur
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Go for higher end clients and deliver hardcore results.
Can you drive real leads that convert? If so, take some of the risk for some upside. 10% of sales isn’t unreasonable on top of base fees if you’re killing it. Negotiate recurring income from sales..
I charge a king’s ransom for our service. We obliterate any agency by comparison and we know it. Retainers start at $400K annualized and we reject anyone without excellent product market fit and sales metrics we can trust.