this post was submitted on 04 Dec 2023
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Entrepreneur
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I plan the video I want, shoot the video I can, and edit the video I have. I've been through this process enough times to know how it goes. Usually everything is fine along these steps. Sometimes I have to make adjustments, but I still get something useful. Other times, I end up trying to polish a turd in the editing bay (especially when there are audio problems, gat'dang those are frustrating). Occasionally something gets so messed up along the way that I scrap the entire project or even kill the shoot right there on set. I've only had to do that a handful of times though.
Of course, creating good content that I am happy with does not guarantee the audience will like it. That has a lot of random elements and can't really be controlled directly. The levers that drive audience engagement are unwieldy in the best of circumstances.