this post was submitted on 04 Dec 2023
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The best ad units are “native” ad units. Ads on Twitter are just sponsored tweets, etc. You’re right about Airbnb not having a program, but VRBO, Booking.com, Marriott, etc all offer comparable products. Low-hanging fruit would be a very generic addition to your comparison table that redirects to an affiliate search on one of those. Higher end (may require you get some traction first, so you can go contact those competitors and say “I have this traffic, give me an API”) would be sponsored comparable listings.
Another idea for you: add a “share” button that emails a copy of the comparison table to the user (and his or her travel companions?). There are email delivery services that will handle monetization (find and serve a relevant ad into the header or footer of the email). Downside is ads are generally priced per 1k impressions, so that’s a tonnnnn of emails being sent for you to see much revenue.