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Square Enix’s president says it will be ‘aggressive in applying’ AI
(www.videogameschronicle.com)
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Welp, it's officially a hype bubble like cryptocurrency/NFTs.
Which is also what the last CEO of Square Enix rode on. This is either investor appeasement or indeed improvement of quality with these tools or, and far more likely both buzzwords and producing crap to cut costs.
Unfortunately AI's impact is real. This isn't a hype thing; this is a people losing their jobs thing
I mean, it is and it isn't. On one hand, yes people will probably lose their jobs with these tools supposed to filled the gaps.
But that doesn't mean the AI tools are actually anywhere near as competent as a human, and it will result in watered-down, anodyne, and to be more blunt, just boring art and writing.
Corporate will use the tools because they're "good enough," but we all know they're really not good enough. They're just one more way to cut costs at the expense of user experience and employee workload (the employees that are left being expected to do more work).
Bingo. AI is shockingly good at building simple things, helping with direct questions about items. It cannot replace humans in its current state.
At this point it's CEO bluster just like the blockchain, where the suits are talking about technology like they personally handcrafted it while the actual engineers are sitting in the back of the room thinking "uh, there's no way it can do that".
I think we're going to see a couple hilarious cycles of some shit thinks they can replace humans with AI, fail spectacularly, and then quietly go back.
I honestly don't think they'll even quietly go back. It's clear "customer service" is becoming something that isn't considered a return on value, so they're shutting them down all over. Customer service will be the number one thing replaced with AI and they won't go back on that.
Customer service for the last 20-30 years has absolutely been nothing but a shield for corporations to hide behind while screwing their customers. Low paid phone jockeys have to deal with people furious at being fucked over by conglomerates like Comcast. There is no way to contact anyone further up the chain, and that is deeply purposeful.
They record all the phone calls, but they refuse to learn anything that benefits the customer from them. All they do is deploy psychological tricks to try to get the customer to be happy while not actually rectifying the problem. It's always a purposeful half-measure that has been deeply researched to calm people down and accept the big unlubed dildo in their ass like they should.
So yeah, the "customer service voice" will be long gone to be replaced with increasing shitty "customer service AI" with no human to talk to, and if you get lost in the shuffle and put in a digital black hole, well, "go fuck yourself" is clearly what they'll be telling you. They already pretty much do this (especially Google) but it will become increasingly pronounced and difficult.
Clawing back anything that corporations have stolen from you will increasingly become an exercise in total futility as you're stuck in an endless AI loop that refuses to give you options that actually address your issue.
Tell this to artists losing work because AI can generate professional looking work in seconds for free.
For every job that AI kills, you need at least 2 techs to train the AI. This isn't meant to say "go get a job as an AI tech if you're worried about job security" it's more of a "businesses will see the obvious lack of ROI and vision and refuse to implement it".
It absolutely is. Although, putting aside the obvious ethical debates, I will say that least AI has some practical uses. Crypto-currency and NFTs felt a lot like a solution looking for a problem, and while that can be true of some implementations of AI, there are a lot of valid uses for it.
But yeah, companies rushing to use AI like this, and making statements like this, just screams that they're trying to persuade investors they're "ahead of the curve", and is absolutely indicative of a hype bubble. If it wasn't a hype bubble, they'd either be quietly exploring it externally and not putting out statements like this, or they're be putting out statements excitedly talking specifics about their novel and clever implementations of AI.