this post was submitted on 04 Jan 2024
47 points (96.1% liked)

British Columbia

1361 readers
9 users here now

News, highlights and more relating to this great province!

founded 3 years ago
MODERATORS
 

Lululemon founder Chip Wilson has criticized the company for its continued push towards inclusivity.

you are viewing a single comment's thread
view the rest of the comments
[–] BCsven@lemmy.ca 0 points 10 months ago

He shows he is a dick, but his statements are marketing deciders. Like we coukd sell plus sizes but larger thighs would rub and pill the material, doing 2 things: forcing a different material to resist wear thus changing many manufacturing/auppliers, look of product, or leave it same as the rear of product line and have a brand look worn out. Rather than deal with either of those they chose to keep demographic narrow. This happens in various markets and products besides clothes, but typically the CEO is making decisions in private with more careful wording.