this post was submitted on 04 Jan 2024
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Chip named the company with so many Ls to make it sound western to Japanese buyers then thought it was funny to hear them try and pronounce it.
He's a dick.
Also, his opinion means fuck all since he let the company go public in 2007.
He shows he is a dick, but his statements are marketing deciders. Like we coukd sell plus sizes but larger thighs would rub and pill the material, doing 2 things: forcing a different material to resist wear thus changing many manufacturing/auppliers, look of product, or leave it same as the rear of product line and have a brand look worn out. Rather than deal with either of those they chose to keep demographic narrow. This happens in various markets and products besides clothes, but typically the CEO is making decisions in private with more careful wording.