British Columbia

Idk what all it entails, but it stands for: Diversity, Equity, Inclusion. It's supposedly a globalist elite push that is put on companies, who are supposed to bend the knee & support Diversity, Equity, and Inclusion over profits & product.

Companies are ranked by D.E.I. score, their compliance.

While it's not explicity defined in the article, the first sentence to mention "DEI experts" also mentions the spelled-out version.

DEI experts like Tiffany Brandreth said Martin had the right idea: Black consumers concerned about Wilson’s latest dismissal of diversity, equity and inclusion should consider boycotting the retailer.

DEI = Diversity, Equity, and Inclusion

Basically a human resources expert with a focus on employee happiness or a person who writes about or develops human resource policies in our evolving social environment.